Swipe row

A row of items that runs on past the edge, to swipe or scroll sideways. Shows there is more without making the page longer.

Good for: Related products, recently viewed, short reviews on phones.

Weak for: Anything people must see: items past the edge are seen far less.

A row past the edge on phones; often a plain grid on desktop.

The look, in Stylogeny

• Repetition & rhythm: Repeated units create a visual cadence.
• Sequential narrative: Read as a sequence or story: panels, pages, scrolling, frames.

Parts that show it

• Goes well with
• Proof by the buy button
• Row of promises
• Recently viewed
• Product page

How it is found

In a wireframe: A swipe row (scroll) anywhere in the part.

On a real page: At 390 px, three or more items on one row of which at least one starts inside the screen and one past its right edge, with no sideways scrolling of the page itself.

Open the example as a page.