Long scroll
A page of many screens, read as a sequence. Tells the whole story in one place, one block after another.
Good for: Product launches, software, services that need explaining.
Weak for: People who come for one fact; it needs a clear way to jump.
Longer still on phones, where every row stacks: three times as long is common.
The look, in Stylogeny
- Sequential narrative: Read as a sequence or story: panels, pages, scrolling, frames.
Parts that show it
- Shop home page
- Product page
- Local business home page
- Service page
- Software home page
- Campaign landing page
- Case study
- Restaurant or venue home page
- Event page
- Room or stay page
- Property page
- Course page
How it is found
In a wireframe: A page type with ten or more blocks when its optional ones are used, header and footer included.
On a real page: At 1280 px, a page eight or more screens long. A script reads the length, not whether it tells a story.