Airy
Few things per screen, with a lot of space around them. Gives each thing time and attention.
Good for: Brands, portfolios, one product, calm services.
Weak for: Ranges and information: people scroll a lot to find anything.
The space shrinks on phones; what is left should still breathe.
The look, in Stylogeny
- Generous white space: Emptiness is an active element: wide margins and quiet areas.
How it is found
In a wireframe: Not from a tree: every wireframe uses the same spacing, so density is decided by the look and the content.
On a real page: At 1280 px, what the script found covers less than 22% of the page, with fewer than 120 words per screen.