The atlas

21 parts, from a single button to a whole page.

• Shop home page: Send each visitor into the right part of the range
• Product page: Get this product bought, or know why it is not for you
• Category page: Help people choose from many
• Basket and checkout: Finish the order without new reasons to leave
• Local business home page: Show what you do, where, and how to get in touch
• Service page: Explain one service and get the enquiry
• Software home page: Say what it does and start a trial or a demo
• Pricing page: Choose a level and start
• Campaign landing page: One visitor from one source, one single action
• About page: Show who is behind it, and why you can trust them
• Contact page: Reach you the way that suits them
• Article: Be read to the end, and be found
• Article overview: Find something worth reading
• Case study: Prove it with one real story
• Portfolio: Show the work, get asked
• Restaurant or venue home page: Answer “what, when, where” and take the booking
• Menu page: See what is served and at what price
• Booking page: Make the reservation, and nothing else
• Search and listings home: Go from “what am I looking for” to a list of matches
• Public information home: Get citizens or members to the task they came for
• Event page: What, when, where, and a ticket